In the realm of application performance management, many business owners wonder what its true benefits are. While the potential benefits of APM are limitless, there are several real-world advantages that not only determine the success of your company, but also the success of your reputation.
Increased Revenue and Sales
Every business that utilizes eCommerce, either directly or indirectly, must understand the functionality and performance of their applications can determine the level of sales, and ultimately the revenue, of their business. Regardless of how or what applications are used on a site, the availability and performance of these applications is significant. Therefore, maintain your business reputation, and ever-increasing sales, by implementing a powerful APM tool that continuously monitors and diagnoses your application performance.
Website Continuity – What Users Come to Expect
By integrating an application performance management tool into your IT network, your business could experience a 70 percent decrease in downtime. The heart of any business are its IT solutions and services. The role of application performance management solutions is three-fold:
- APM verifies that the core services of businesses maintain their expected levels of operation and availability
- Enhances the IT department’s ability to troubleshoot existing problems and identify future issues/errors
- Promote safe implementation of changes and application adjustments without sacrificing the dependability and performance of your website
In fact, many businesses who implement an advanced-level APM solution experience up to 10 times faster troubleshooting, which translates into a 27 percent decrease in the duration from discovering a problem and implementing a fix.
Enhanced End-User Experiences
In our highly-competitive marketplace, users expect an outstanding experience each time they access your site. Even if a single application malfunction, this could potentially translate into losing customers. If the problem persists, your business reputation could be officially tarnished in the eyes of end users.
The primary benefit of APM solutions is to continually satisfy your end-users. If they don’t have an enjoyable experience, then they will likely go to your competitor. By implementing an effective APM solution, you’ll increase and maintain user satisfaction. This is the most important element when it comes to maintaining your competitive edge within the marketplace. There are a number of application performance monitoring solutions that are user-centric, which helps to (as mentioned before), keep your end-users happy.
Increased Productivity
Research has shown that organizations who utilize a powerful APM solution reduced troubleshooting and diagnostic man-hours by up to 59 percent per month. This significant reduction in time spent treating applications means the IT department has more time to implement other vital changes and monitoring. In our competitive world, one less hour spent dealing with troubled applications is one step closer to creating a stable site-wide environment, which directly translates into higher conversions and a happier IT department.
